▽Advertising Age ●12/13 00:21 How to maximize CTV effectiveness amid growing viewer fragmentationBy Daniel Spinosa -Marketers’ digital waste declines yet DSP transaction costs risePublicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ‘positive’ for the industryBy Lindsay Rittenhouse -Roku brings CTV inventory to FreeWheelBy Parker Herren -The top 5 celebrity brand collabs you need to know about righ
▽Google Maps Mania ●12/12 21:58 Thursday, December 12, 2024Mapping Marine Light and Noise PollutionThe AquaPLAN (Aquatic Pollution from Light and Anthropogenic Noise) is a new interactive map designed to address the pressing issue of pollution in aquatic environments. It is the first interactive map to visualize the extent of artificial light at night and anthropogenic noise pollution in European marine and freshwater habitats
▽Advertising | Ads | Advertising Agencies | Campaigns | News: Adweek ●12/12 21:54 AgenciesThe Omnicom-IPG Acquisition Looks Like a Good Bet. Here’s Why It May Also Be a Risky OneBy Robert KlaraSuper Bowl CommercialsNerdWallet Makes Its Super Bowl Debut, Digging Further into Live SportsBy T.L. StanleyEuroleague Basketball Is the Next Big Stage for BrandsIMGAgenciesPublicis Groupe Is Taking LePub Global, Starting With New YorkLeadership VoicesActivision Blizzard on the
