▽Ries & Ries ●11/12 12:17 Positioning SessionsVisual HammerResultsAbout RIESLet's TalkPositioning SessionsVisual HammerResultsBooksAbout RIESThe world has changed a lot since the 1970s. But positioning is still here. It is still the key fundamental philosophy to build brands and understand the consumer’s mind. What used to be a national concept today is more global than ever—building one brand, one position, one