▽AdExchanger: News and Views on Data-Driven Digital Advertising ●12/22 13:27 OPINION: Data-Driven ThinkingWhy Publicis Is WinningMust ReadOnline AdvertisingExperian Buys Audigent (Guess Ad Tech M&A Really Is Back)Cyber Monday may be done, but the ad tech deal making just won’t quit. Experian has joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor.
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