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▽Marketing Week - ●01/19 08:56 Analysis Uncategorized Boots窶〓 CMO and CFO on how to help finance 窶枠et窶〓 marketing Marketing Week Reporters Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape. Subscriber Exclusive Subscriber Exclusive 18 Jan 2022 2:14 pm Iceland brings back market
▽Marketing Week - ●01/19 08:43 Analysis Uncategorized Boots窶〓 CMO and CFO on how to help finance 窶枠et窶〓 marketing Marketing Week Reporters Boots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape. Subscriber Exclusive Subscriber Exclusive 18 Jan 2022 2:14 pm Iceland brings back market